The ‘N’ from ‘Netflix’ was used as the icon and inscribed in red. The inscription was created in red and placed on a white background for further enhancement. The black shadow and white sans serif were replaced with a simple custom font. The inscription was done in white with a black shadow for enhanced look. Netflix written in red rectangular shape with placement of the inscription within and the word formed a low arch. The logo made it obvious that the company deals with media production. ‘Netflix’ was inscribed with a ringlet that separated ‘Net’ and ‘Flix’ into two different words. Currently, you can see the ‘N’ inscription on black and white backgrounds. The letter consists of wide lines in different shades of red and dissolves in several color lines while streaming.Īccording to Netflix representatives, the revamped Netflix logo reflects its compatibility for mobile applications and social networks. Since then, the company has been implying the N to represent and be recognized as a company even at the start of the movies and series. In 2016, the Netflix logo got its present iconic look where the company decided to use the ‘N’ of ‘Netflix’ heavily and independently. Till 2016, Netflix decided to go with its rebranded logo. 2016-Present: Coming of the Signature Red-Black Logo Palette With the flexibility in UI designs, the background could be changed from white to black with the same inscription depending on the background or feature. Several designers suggest that the font is based on the Gotham book.
It was then that the black shadow and the white sans serif were changed into a simple font-with the inscription created in red and placed on a white background for enhancement. The company hired the design studio ‘Gretel’ in New York, where the specialist was asked to change the website design and modify the logo. However, in 2014, Netflix decided to go for a global rebranding. 2014-2016: Adding the Signature Black to Logo Palette An inscription was done in white with a black shadow around it which gave the letters an enhanced look. In its second version, the Netflix logo was written in the form of a low arch and the font ‘sans serif’ was chosen. The original logo was discarded and the new logo was designed in a red rectangular shape with placement of the inscription within. Once it started getting good responses, it was about time to give a new look to the face of the company. 2000-2014: Adding the Signature Red to Logo PaletteĢ000 was the year when Netflix adopted its signature red-black palette. The reel was a mix of purple and black which connected with the letters. The inscription was a simple and capitalized letter within a thin black boundary. The first logo has a gradient cinema reel, separating ‘Net’ and ‘Flix’. However, being born in the 90s, it was comprehensive and innovative. The original Netflix logo was seemingly dull (if compared to the present ones). The evolution of the Netflix logo (to date) can be divided into 4 phases. (Don’t forget to plug in your earplugs for a distraction-free reading experience.) Evolution of the Netflix Logo In this blog, we will see the evolution of Netflix logo through the years of its existence and how the revamped logo has helped Netflix occupy more market space. N E T F L I X has come a long way with its logo rebranding.
Would you believe that the original logo was much different than the current dazzling red one? In fact, the original Netflix logo was much dull and did not invoke Netflix’s creativity (something which garners the company applause from users and audience today). Since its launch, the company has made several changes to its logo. The Netflix logo is something to ponder about. Every time I look at the Netflix logo, the iconic and funky “ tudddduuumm” starts ringing in my ears.
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